OUR PURPOSE
Our purpose is to equip people to transform performance and confidence and, in doing so, achieve things they don’t know are possible yet.
We love listening closely to your needs and tailoring our approach to your unique challenges. By blending innovative principles from the leadership and fitness worlds, we inspire clients to think differently and embrace fresh perspectives. This mindset shift leads to faster, more sustainable behaviour change compared to traditional coaching methods.
The “Co.” in Courageous Co. reflects the diversity of client populations that we enable: colleagues, cohorts, collectives, companies, and communities. Together, we explore new possibilities, ignite confidence, and deliver transformative outcomes for people and organisations alike.
What to expect when you work with us: humility, creativity and energy in abundance!
OUR STORY
After 25 years of leading business growth in international corporations, Courageous Co.’s founders Michelle and Steve Elstein realised they wanted to disrupt the way corporate leaders manage change and performance across the market, not just in one industry or company.
Outside of work, Michelle and Steve had always been fitness enthusiasts, completing marathons, triathlons and cycling challenges. After suffering a traumatic cycling accident which meant she had to undergo facial reconstructive surgery, Michelle’s life changed.
During this trying time, she decided to qualify as a personal trainer. She discovered powerful parallels to the principles which enable you to excel as a corporate leader and in fitness. Agility, flexibility, balance, pace, strength and endurance are essential to both.
She started introducing fitness metaphors and fitness-based experiential elements into her leadership role and coaching. The effects were profound in shifting mindsets and behaviours more quickly than other change management and leadership development techniques in the market.
And so, Courageous Co. was born.
Steve worked behind the scenes for the first few years running the business while he delivered global innovation strategies in Fortune 500 companies. His background as a scientist is very different to Michelle’s and together, they bring a refreshing and holistic perspective to any challenge.
The lessons they have learned in making it work as partners in life and business are invaluable in the Courageous work they do today. They have intentionally chosen to step up together to enable others to create new futures.
Michelle and Steve have built a Courageous team to equip people to achieve success beyond their perceived limits.
OUR VALUES
Be self aware
Awareness is the most critical foundation to moving anyone or anything to a new place of thinking and being. Stimulating stronger levels of awareness in ourselves and others ensures that we are able to accept where we can realistically get to and how fast we can get there, together!
Overcome limiting beliefs
What we think, feel and do is a choice. Fear and reticence exist in the mind, so we have to choose to convert it into a positive. We seize the opportunity to go out of our comfort zone to have a positive impact on others. We respect those who do the same.
Be healthy
Mind and body go together. We believe in working in a healthy way: being purposeful in the goals we set whilst respecting ourselves, emotionally, mentally and physically. We own this balance and self-awareness for our clients, families and communities, who need to incorporate recovery time to go the distance.
Make things happen
We know when to step forward, pivot, change pace, balance and bring in diverse thinking. We’re constantly developing both our mental and physical agility to always be moving forward without ever losing sight of our clients’ bigger picture.